Who Is Matt Robb?
Trying to be as little cringe as possible but if youre interested in a little about me then here you go.
Early Life
Some kids grow up watching cartoons. I grew up watching Star Trek, completely transfixed by the idea that technology could do almost anything if you imagined it hard enough. That curiosity wasn't just passive — it was something I needed to feed.
When I was young, my family moved to Scotland, which meant growing up far from my grandparents and most of the people I'd known. But every time I went back to visit, I got something most kids don't — an education. My grandad was an engineer and a photographer, and he had a way of making old technology feel like buried treasure. He'd pull out my dad's first computer — just a terminal sitting on top of a massive box display — and walk me through it like a tour guide. He'd explain how you'd have to physically connect the landline phone just to get dial-up internet, or how my dad's first mobile could only store three numbers in its memory. Three. To him these were just memories. To me, they were magic.
That hands-on curiosity shaped everything. From records to cassette tapes, from film cameras to early digital devices — I didn't just want to use things, I wanted to understand how they worked and why someone had designed them that way.
School & University
When high school came around, I didn't just pick one lane. I took Computer Science, but I also took Product Design, Illustration, Physics, and Business — because I'd already figured out that the things I cared about didn't fit neatly into one subject. Design taught me to care about how things looked and felt. Physics gave me a window into how electronics and batteries actually worked at a fundamental level. Business showed me the logic behind the brands I admired. It all fed the same obsession from different angles.
By my final year, I was building a social networking website as my major project. Looking back, it was rough — but it was mine, and it worked.
University pushed me deeper into the technical side first. C++, C#, Java, Python — I went backend before most people do. But it was in second year, when I discovered physical computing, that something shifted. Building real, tangible devices that actual people could pick up and interact with — starting from nothing but an Arduino, some wires, and a few lines of code — made everything click in a different way. From there I moved into designing the software around those devices, and somewhere along the way I made a quiet pivot: from the code behind the screen to everything on it.
I fell in love with the attention to detail that brands like Apple brought to their work. The way design decisions at that level weren't just aesthetic choices — they were arguments about how people should feel when they use something. That became my obsession. By the time I finished my undergrad, I'd drifted from backend engineering toward UI/UX, visual identity, and the broader question of how products communicate who they are. I wasn't entirely sure what that meant for a career, but I knew I wasn't done learning. So I kept going — a Master's in Digital Social Media Marketing, which helped me close the loop between the design side I loved and the business and brand strategy side I'd always been drawn to. During that time I also started taking my YouTube channel seriously, building an audience and an identity that felt genuinely like mine.
Toronto — Now
After graduating, I spent a year in Dundee doing client work and building the channel. On paper, things were fine. But something felt off. Everyone around me was settling into 9-to-5s with local companies, and I respected that — it just wasn't me. I'd always known that working for someone else, building someone else's thing, wasn't where I was going.
I'd been watching creators like Shevon Salmon, Andres Vidoza, and Karl Conrad for a while — all based in Toronto. There was something about that city, that scene, that energy, that kept pulling at me. I didn't overanalyse it. I applied for my visa, packed up, and landed in Toronto with no real plan and a DM I'd sent to a creator named Villy asking if he could pick me up from the airport.
He did. And that was enough of a start.
What happened next was beyond anything I'd mapped out. Brand deals started coming in — Google, Samsung, and eventually Apple. The channel grew faster than it ever had back home. Clients and sponsorships scaled in a way that felt almost surreal. There's something about uprooting yourself, about being in a city where no one knows you yet, that forces you to reach further and move faster than you thought you could.
Now I'm based in a waterfront apartment in downtown Toronto, closing in on 80,000 subscribers, pulling nearly a million views a month, and working with some of the biggest names in tech. The kid who used to sit with his grandad learning about dial-up internet ended up exactly where he was always going — he just needed a new city to get there.